What is a videographer?
When looking to create video content for your brand or organisation, you have the choice of using a production company or hiring an independent videographer, so what’s the difference?
A videographer covers all of the roles it takes to create video content, from pre-production, through directing and shooting on location, to editing and post-production. They will work to a client’s brief or help them create one from the ideas they have, and plan the project to suit their exact needs. A production company fulfils the same tasks, but generally with a different member of staff to take on each separate element of the job.
Equipment
For simple projects such as a food festival, it is likely that a videographer has everything they need to create interesting and dynamic content, such as a camera, microphone, gimbal and a drone. However, if you want to add interviews or other elements to your final videos, some extra items will enable this.
A production company will have a standard library of equipment available for its staff to use, but this does not mean a videographer is limited in the cameras, audio or lighting gear they can use. Equipment hire companies now provide everything required for the full range of productions and budgets at a day rate that is a fraction of the purchase cost. Everything arrives fully tested the day before the shoot to allow it to be double-checked in plenty of time.
A good independent videographer should be able to assess the needs of your project to plan all of the equipment necessary to fulfil the brief. This could be additional lighting for interviews, lapel microphones for presenters or high performance lenses for events.
Price
Cost is often the main consideration when looking into getting video content, especially if it’s the first time you’re using video to promote your business. Whoever you choose, it is a good idea to have a budget in mind when approaching potential suppliers.
Compared to a production company, an independent videographer will almost always be the cheaper option, with no other staff to pay, and low overheads. It is always a good idea to review their previous work to ensure they are producing videos to the standard and style you require. If possible you should meet with them to discuss your ideas so that they can accurately quote for the project. The more information you can provide, the better they can keep costs down as much as possible.
Speed
Video is quickly becoming the most effective way to engage with customers, and time is of the essence when posting to fast-moving platforms such as Instagram and Facebook. Make sure you ask what the turnaround time for editing is, especially as there will usually be some changes you wish to make once you get the first cut of the video. A videographer should be able to provide a first draft of a one-minute promotional video within 2-3 days of the shoot.
Find out more
Dan Waters runs Adarak, a Leeds-based provider of professional and affordable videography, photography and aerial footage. We’re here to help you turn your ideas, products, and case studies into something you’ll be proud to share.