How do you get a great craft beer festival video in 2020?
Video content is widely accepted to be the most engaging way to promote events on social media, and the beer festival organisers are quickly realising that they need to keep up with their competition. It is a highly affordable way to generate incredibly effective marketing material to keep discerning beer drinkers coming to your event every year.
When looking for the right videographer, you want to find someone who understands your customers, can get beautiful footage of the day, but above all, makes your life easier! If you don’t have an exact idea of what you want or how to write a brief, they should be able to turn up, capture what it was like to be there, and provide you with a finished video that represents your brand.
There are a few items that you should look for when you’re checking out their previous work:
1. High quality licensed music
The backing track is 50% of the feel of a promotional video, and there’s no excuse for music that sounds like it came from a free software pack in 2001. It should be modern, and suit the type of festival you’re hosting - a relaxed summer weekend has a very different feel to a stout festival with metal bands.
2. Getting the shots
If the event is hosted in a beautiful venue or setting, the video must show it off (with drone shots if possible!). Beers are only so interesting to look at, but brewery logos and the range of styles need to stand out. Look for the amazing street food vendors, and if there are key sponsors for glassware or merchandise, they’ll want to be included.
3. Diversity
Your target market is far from just “white men with beards”, and a promotional video should make a point to show how everyone is welcome at your event.
4. Length and pacing
One minute long is all you need (and on Instagram, all you have) to sell your event. A video should grab the viewer’s attention in the first few seconds before they scroll to the next post, and then keep them interested till the end. Again, getting the music right directly translates into correct pacing of the final edit.
Once you’ve chosen a videographer, let them know if you have specific things you want to show off about your festival. If you can, give them a schedule of particular timings, such as tasting sessions or exclusive releases to make sure they’re in the right place at the right time. Ask if they can also provide photography at the same time, as they’re likely to be cheaper than hiring one separately!
After that, once the festival is over, all of the beers are drunk, the dust settles, and within a few days you’ll have the perfect video to show how all of that hard work paid off!
Find out more
Dan Waters runs Adarak, a Leeds-based provider of professional and affordable videography, photography and aerial footage. We’re here to help you turn your ideas, products, and case studies into something you’ll be proud to share.